to the BLOG

From March 9th through the 18th, Austin’s famous South by Southwest Conference (SXSW) transforms the eclectic city into a mecca for all things business and art related. The SXSW Conference had grown exponentially since its launching 31 years ago when the primary unifying factor was music. Music is still is a significant attraction and vital […]

It’s your time and your year; this is when you found the financing, the friend, and family support is strong and the optimal office space is available. You have the tools, the time and the tenacity to go out on your own, be the one taking and giving orders and managing your own business, even […]

When an employer has hundreds of resumes to go through, you don’t want yours to be the one that’s just given a quick scan and then placed on the collection pile. These days, just having a resume isn’t enough. You need a marketing tool that is modern, fresh, and an accurate reflection of who you are. In certain situations, a […]

As a small business owner, you know the expenditures never stop, even when your income gets tight. You try to spend carefully, save where you can, cut corners where you think it won’t be noticed much and hope it doesn’t cost you in terms of service or clients. But some savings tactics backfire in multiple […]

How can your business attract customers and grow? We’d like to think that the quality of your product or service matters above all. Sure, it matters. It might even be the most important factor once your audience knows about you. But before that, first impressions can rank just as important as selling your products and […]

As a small business owner, keeping the lights on, paying employees and keeping clients happy costs money. Most small businesses run on a very slim profit margin; many times between three and seven percent. As a small business owner, your natural inclination is to save money wherever possible – whether it’s buying office supplies in […]

When it comes to looking for a job, Americans are working it, working it hard and doing a lot of both preliminary research and direct applying online: Fifty-four percent of Americans are going online seeking job information, and nearly half of job applicants have applied for work online. On average, every corporate job attracts 250 resumes, […]

Enhancing your professional development shouldn’t be just a priority for you, it should be a priority for women of all ages at any career stage. Not only does professional development stimulate the mind, it also boosts your confidence and marketability by learning new skills you can apply to the world around you. The competition in […]

Austin is a city full of successful women professionals, and one of the best ways to advance your career is to network with other businesswomen. This autumn is buzzing with exciting opportunities to get to know like-minded accomplished professional women. Attend these upcoming fall networking events for women professionals in the Austin area to connect with women […]