More businesses are using video for showcasing their branding efforts. It allows marketers to personalize, add creativity and communicate with their customers … and it’s working. 51.9% of worldwide marketing professionals now say the video is the top way to build customer relationships. Over 60% of those responsible for branding plan to increase investment in this platform over the next year.
#3 -Here's The Most Popular Video Platforms
- Facebook: 62.2%
- YouTube: 13.3%
- LinkedIn: 12.2%
- Twitter: 9.9%
- Instagram: 8.8%
- Periscope: 5.7%
- Snapchat: 5.6%
#2- Who's Using Digital Videos?
- Professional Marketers: 84%
- Small Business Owners: 55%
#1-Does It Work?
- Yes! 76% of small business owners and professional marketers report video marketing directly impacted their business.
- Over 60% plan on increasing their investment in this platform next year.