[vc_row][vc_column][vc_column_text][easy-social-share buttons=”facebook,twitter,pinterest,linkedin,print,mail” counters=0 style=”button”][/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”10px”][vc_column_text]Branding a product is no easy task, but it can be fun. It requires lots of creativity and a fair amount of psychology to make consumers want a product. How can you use print, TV, and the web to increase your chances branding a product?[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”#8-Using Psychology To Target Your Audience
” font_container=”tag:h2|font_size:30|text_align:left” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:300%20light%20regular%3A300%3Anormal” css=”.vc_custom_1476998217526{padding-bottom: 15px !important;}”][vc_single_image image=”13355″ img_size=”full”][vc_column_text]First, a note of caution. Using psychology to engage a group of consumers should be done in a respectful, legal and ethical manner. With that in mind, here are several ways to boost your brand to potential (and current) customers.[/vc_column_text][vc_separator color=”custom” el_width=”70″ accent_color=”#962468″ css=”.vc_custom_1468283466004{padding-top: 15px !important;padding-bottom: 15px !important;}”][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”#7-Acknowledge Your Weaknesses
” font_container=”tag:h2|font_size:30|text_align:left” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:300%20light%20regular%3A300%3Anormal” css=”.vc_custom_1476998206119{padding-bottom: 15px !important;}”][vc_single_image image=”13354″ img_size=”full”][vc_column_text]Hiding your product’s weaknesses is not only unethical, but it also doesn’t work. You want to build trust with your customer base so that it will eventually lead to increased sales.[/vc_column_text][vc_separator color=”custom” el_width=”70″ accent_color=”#962468″ css=”.vc_custom_1468283466004{padding-top: 15px !important;padding-bottom: 15px !important;}”][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=” #6-Massage The Ego
” font_container=”tag:h2|font_size:30|text_align:left” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:300%20light%20regular%3A300%3Anormal” css=”.vc_custom_1476998188350{padding-bottom: 15px !important;}”][vc_single_image image=”13356″ img_size=”full”][vc_column_text]Your goal is to make your customers feel that they are exceptional if they purchase your product.[/vc_column_text][vc_separator color=”custom” el_width=”70″ accent_color=”#962468″ css=”.vc_custom_1468283466004{padding-top: 15px !important;padding-bottom: 15px !important;}”][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”#5-Play To The Emotions
” font_container=”tag:h2|font_size:30|text_align:left” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:300%20light%20regular%3A300%3Anormal” css=”.vc_custom_1476998174278{padding-bottom: 15px !important;}”][vc_single_image image=”13357″ img_size=”full”][vc_column_text]Research indicates that consumers gravitate toward those products that they can picture themselves having a positive result.
Customers do not want to read a list of parts and features.[/vc_column_text][vc_separator color=”custom” el_width=”70″ accent_color=”#962468″ css=”.vc_custom_1468283466004{padding-top: 15px !important;padding-bottom: 15px !important;}”][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”#4-Reframe The Competition
” font_container=”tag:h2|font_size:30|text_align:left” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:300%20light%20regular%3A300%3Anormal” css=”.vc_custom_1476998159989{padding-bottom: 15px !important;}”][vc_single_image image=”13358″ img_size=”full”][vc_column_text]Rather than criticize your competition, reframe your marketing to highlight how your product will better the consumer’s life. Leave it up to your customer to make a natural choice.[/vc_column_text][vc_separator color=”custom” el_width=”70″ accent_color=”#962468″ css=”.vc_custom_1468283466004{padding-top: 15px !important;padding-bottom: 15px !important;}”][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=” #3-Cultivate The Feeling Of Loss Aversion
” font_container=”tag:h2|font_size:30|text_align:left” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:300%20light%20regular%3A300%3Anormal” css=”.vc_custom_1476998148247{padding-bottom: 15px !important;}”][vc_single_image image=”13359″ img_size=”full”][vc_column_text]Studies show humans respond greater to the fear of losing something, than gaining the equivalent. In other words, people tend to feel that it is much worse to lose a certain amount of money (or comfort) than to gain the equivalent. That can be a huge motivation for consumers to buy your product.[/vc_column_text][vc_separator color=”custom” el_width=”70″ accent_color=”#962468″ css=”.vc_custom_1468283466004{padding-top: 15px !important;padding-bottom: 15px !important;}”][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=” #2- “Ask Small, Win Big”
” font_container=”tag:h2|font_size:30|text_align:left” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:300%20light%20regular%3A300%3Anormal” css=”.vc_custom_1476998116302{padding-bottom: 15px !important;}”][vc_single_image image=”13360″ img_size=”full”][vc_column_text]Research shows that a person’s past decisions influence their future ones. When branding a product, try to engage your audience a little at a time. This will increase your odds in gaining a bigger and more sustaining commitment.[/vc_column_text][vc_separator color=”custom” el_width=”70″ accent_color=”#962468″ css=”.vc_custom_1468283466004{padding-top: 15px !important;padding-bottom: 15px !important;}”][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=” #1-Question The Process
” font_container=”tag:h2|font_size:30|text_align:left” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:300%20light%20regular%3A300%3Anormal” css=”.vc_custom_1476998102614{padding-bottom: 15px !important;}”][vc_single_image image=”13362″ img_size=”full”][vc_column_text]Be creative and experiment. One test revolved around choosing the best color for a “call-to-action” button. It was hypothesized people would prefer “green” to “red.” However, the opposite proved true, with the red button generating 21% more conversions.
This does not mean you should immediately change your call-to-action button. It merely indicates that for that particular page, this is what worked. Therefore, make sure you test colors and phrases on your individual site unique to your audience.[/vc_column_text][vc_separator color=”custom” el_width=”70″ accent_color=”#962468″ css=”.vc_custom_1468283466004{padding-top: 15px !important;padding-bottom: 15px !important;}”][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”In Summary, Enjoy The Journey
” font_container=”tag:h2|font_size:30|text_align:left” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:300%20light%20regular%3A300%3Anormal” css=”.vc_custom_1476997964217{padding-bottom: 15px !important;}”][vc_single_image image=”13361″ img_size=”full”][vc_column_text]Embrace your creativity and test out various hypotheses as to the best way to influence your potential customer base. Validate your testing with metrics. Branding is not a 9-5 job, so be prepared to try optimization techniques throughout the course of a day (and night.)[/vc_column_text][vc_separator color=”custom” el_width=”70″ accent_color=”#962468″ css=”.vc_custom_1468283466004{padding-top: 15px !important;padding-bottom: 15px !important;}”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text][easy-social-share buttons=”facebook,twitter,pinterest,linkedin,print,mail” counters=0 style=”button”][/vc_column_text][/vc_column][/vc_row]
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