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The holidays are right around the corner. It’s not too early to start planning your sales strategy.

#5-Accentuate The Experience Factor

korey howell

Black Friday is one such example. Come up with creative ways to entice an entire group of customers to want to buy your product.

#4-Don’t Focus On Price

korey howell

It’s a given that customers expect deep discounts before the holidays. Minimize price cuts and focus on the product. Pitch to your customer base how your product can successfully impact their life.

#3-Promote Group Belonging

korey howell

Studies show that most humans need to feel part of a group. Capture those consumers that are “sitting on the fence” by reinforcing product popularity.

#2-Durability Counts

korey howell

Forego the push toward trendy or “nice-to-have” products. Consumers want to know they are getting value for their dollar. Emphasize the long-term investment aspect of your product.

#1-Foster A Sense Of Urgency

korey howell

Use the concept of loss aversion to promote sales. People do not like the feeling of losing out on something. Creating ad campaigns like “only 5 left” or “price availability for only 36 hours.”

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