Every Business Should Be Focusing On Building Their Brand … Today More Than Ever & Here’s Why

Often, conversations center around our professions. Construction workers build buildings. But, how do you explain that you build brands? When you tell others you help businesses find their brand, it often raises more questions than answers.

Does that mean you shoot video? Build websites? Perform PR? The answer is: “Yes, it all depends on the client’s needs.” Pretty soon it’s evident that there’s no single job description when it comes to branding.

These days branding means more than just public relations. These professionals actively build brands for various businesses. They work with their client to understand the product, brainstorm on strategies and develop target markets. Campaigns are launched and constantly “tweaked” behind the scenes to see what works best.

That is the true job of branders. No matter the size of the business, the industry, profit or nonprofit, marketers call the shots. Often, they decide on the brand image before the customer ever sees the product. Other times, brands undergo a major overhaul after they have been launched. Branding includes everything from pricing and packaging to communications. It is the backbone of any business.

Branding a business is a very fluid process. SEO’s must be analyzed, and marketing campaigns tweaked. Challenges arise and must be worked through.

So the next time you’re at a party and someone asks you, “What do you do?” Tell them: “I brand, and I call the shots … 24/7.”