A Resume Is Not Enough
If you plan on getting a job on just your resume, think again. These days a professional social media presence is vital. Here’s three platforms you can’t afford not to be on.
#3 -LinkedIn | Here’s What You Need
Consider LinkedIn the previous generation’s Rolodex and business card. Mickelle Dylan, founder and CEO of The Resume Review, advises you to use LinkedIn to establish your professional presence as well as to build out your network.
But, do it correctly. Do not cut and paste. Keep it current, adding professional advances as well as some personal (but appropriate) things as well. For instance, have you listened to a Ted Talk you liked? Include it in an update. Dan Finnigan, CEO of Jobvite, suggests focusing on things that have “moved the needle.”
Don’t forget the headshot. A good headshot can receive up to 21 more profile views per Tey Scott, LinkedIn’s director of talent acquisition. He describes it as your “virtual handshake.” So, make sure it makes you look both professional and approachable.
#2-Facebook | Here’s What You Need
You probably already use this platform to connect with friends and family. But, don’t forget to fill out the “Work and Education” part of your Facebook profile. You don’t want to give the impression that you are not proud of your accomplishments. For the new graduate, make sure those on your Friend’s list, know you’re in the market for a job. You never know who they may know.
#1-Twitter | Here’s What You Need
Natasha Stough, America’s director of campus recruiting at EY, states Twitter users should “Follow and engage.” Many businesses have their own handles on Twitter. Experts suggest jobseekers follow between20-25 potential employers. One way to use Twitter to your benefit is to follow the CEO’s of the companies you are most interested in, and try to gain their attention. Or, try to engage employees of a company that you’d like to work at.
In Summary
It’s not enough just to have a resume these days. Your presence on social media platforms should be reflected by current information and an appropriate photo. It’s important to reflect both professionalism and approachability.
