Marketing Has Nothing To Do With Selling A Product

[vc_row][vc_column][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”10px”][vc_column_text]Want to be the best marketer out there? Then, quit focusing on your product and start selling a movement.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”Real Stories, Real Feelings
” font_container=”tag:h2|font_size:30|text_align:left” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:300%20light%20regular%3A300%3Anormal” css=”.vc_custom_1476301364047{padding-bottom: 15px ;}”][vc_single_image image=”13314″ img_size=”full”][vc_column_text]To sell any product, your customer base has to relate to it. Effective marketing must provide something that resonates with people. Chances are, that won’t be a particular product. Instead, create a movement around that product.[/vc_column_text][vc_separator color=”custom” el_width=”70″ accent_color=”#962468″ css=”.vc_custom_1468283466004{padding-top: 15px ;padding-bottom: 15px ;}”][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”SOLS Marketing Has It Right
” font_container=”tag:h2|font_size:30|text_align:left” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:300%20light%20regular%3A300%3Anormal” css=”.vc_custom_1476301629248{padding-bottom: 15px ;}”][vc_single_image image=”13315″ img_size=”full”][vc_column_text]SOLS is a company that creates 3D printed orthotic insoles. That may seem like a hard product to sell. However, their marketing department conceived of an idea to provide a platform that showcased how their customers’ lives improved once they got their insoles. Examples include a mom playing with her kids in a park, a runner, and a hard working entrepreneur. They also developed a short (2 minutes long) video that captures a young girl’s transition from childhood to becoming an adult by focusing on her shoes.

It’s all about creating a universal connection. When you start a movement, the product will sell itself.[/vc_column_text][vc_separator color=”custom” el_width=”70″ accent_color=”#962468″ css=”.vc_custom_1468283466004{padding-top: 15px ;padding-bottom: 15px ;}”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text][/vc_column_text][/vc_column][/vc_row]