[INFOGRAPHIC] Ready To Send An Email?! Make Sure You Know The Difference Between Actionable & Informative

Studies show that e-mail campaigns continue to demonstrate success when targeting audiences. However, sending a post during regular business hours may not give you the response you want. Two factors help determine the success fullness of your campaign.

• E-mail type: actionable versus non-actionable
• Timing of each of these e-mail types

• Send early in the week as people are looking to ease into their workweek. People are also looking at being the most productive. Reading non-actionable e-mails will not slow them down.
• Send in the late morning through the afternoon. By this time people have gotten through the tasks, they needed to get done.

• The best chance of getting a response is between 6-8am and 8-12 midnight (Your chances of getting a response increase from 1:3 to 1:2).
• Send at the end of the week – Friday. People finally have the time to read and take action. (Although you may not see engagement until after the weekend.)

• E-Mails are most opened and read between 12-4 pm.
• Use analytics to determine your target audience’s habits.

THIS IS THE INFOGRAPHIC TO SAVE AND USE

http://blog.hubspot.com/sales/new-rules-of-sales-and-service-takeaways#sm.000013uwhfitieiupyb2q4tu1vayr