[vc_row][vc_column][vc_column_text][easy-social-share buttons=”facebook,twitter,pinterest,linkedin,print,mail” counters=0 style=”button”][/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”10px”][vc_column_text]Studies show that e-mail campaigns continue to demonstrate success when targeting audiences. However, sending a post during regular business hours may not give you the response you want. Two factors help determine the success fullness of your campaign.
- E-mail type: actionable versus non-actionable
- Timing of each of these e-mail types
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”Non-Actionable E-Mails (Informative/Educational)
” font_container=”tag:h2|font_size:30|text_align:left” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:300%20light%20regular%3A300%3Anormal” css=”.vc_custom_1470841731501{padding-bottom: 15px !important;}”][vc_single_image image=”12871″ img_size=”full”][vc_column_text]
- Send early in the week as people are looking to ease into their workweek. People are also looking at being the most productive. Reading non-actionable e-mails will not slow them down.
- Send in the late morning through the afternoon. By this time people have gotten through the tasks, they needed to get done.
[/vc_column_text][vc_separator color=”custom” el_width=”70″ accent_color=”#962468″ css=”.vc_custom_1468283466004{padding-top: 15px !important;padding-bottom: 15px !important;}”][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”Actionable E-Mails” font_container=”tag:h2|font_size:30|text_align:left” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:300%20light%20regular%3A300%3Anormal” css=”.vc_custom_1470842454009{padding-bottom: 15px !important;}”][vc_single_image image=”12872″ img_size=”full”][vc_column_text]
- The best chance of getting a response is between 6-8am and 8-12 midnight (Your chances of getting a response increase from 1:3 to 1:2).
- Send at the end of the week – Friday. People finally have the time to read and take action. (Although you may not see engagement until after the weekend.)
[/vc_column_text][vc_separator color=”custom” el_width=”70″ accent_color=”#962468″ css=”.vc_custom_1468283466004{padding-top: 15px !important;padding-bottom: 15px !important;}”][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”In general
” font_container=”tag:h2|font_size:30|text_align:left” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:300%20light%20regular%3A300%3Anormal” css=”.vc_custom_1470842774132{padding-bottom: 15px !important;}”][vc_single_image image=”12873″ img_size=”full”][vc_column_text]
- E-Mails are most opened and read between 12-4 pm.
- Use analytics to determine your target audience’s habits.
[/vc_column_text][vc_separator color=”custom” el_width=”70″ accent_color=”#962468″ css=”.vc_custom_1468283466004{padding-top: 15px !important;padding-bottom: 15px !important;}”][vc_column_text]THIS IS THE INFOGRAPHIC TO SAVE AND USE
http://blog.hubspot.com/sales/new-rules-of-sales-and-service-takeaways#sm.000013uwhfitieiupyb2q4tu1vayr[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text][easy-social-share buttons=”facebook,twitter,pinterest,linkedin,print,mail” counters=0 style=”button”][/vc_column_text][/vc_column][/vc_row]
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