[INFOGRAPHIC] What's Next For Videos Regarding Social Media (see here)

More businesses are using video to showcase their branding efforts. It allows marketers to personalize, add creativity, and communicate with their customers — and it's working. 51.9% of worldwide marketing professionals now say video is the top way to build customer relationships. Over 60% of those responsible for branding plan to increase investment in this platform over the next year.

#3 - Here's The Most Popular Video Platforms

• Facebook: 62.2%

• YouTube: 13.3%

• LinkedIn: 12.2%

• Twitter: 9.9%

• Instagram: 8.8%

• Periscope: 5.7%

• Snapchat: 5.6%

#2 - Who's Using Digital Videos?

• Professional Marketers: 84%

• Small Business Owners: 55%

#1 - Does It Work?

Yes! 76% of small business owners and professional marketers report that video marketing has directly impacted their business.
Over 60% plan on increasing their investment in this platform next year.

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