8 (Simple) Reasons You're A Failure At Marketing (And How To Fix It)

Carole Mahoney, a sales coach, often encounters people who are "uncoachable." Do you recognize yourself in any of these common traits? Notice how each point starts with "you."

8. You're Happy At Who You Are

Without striving toward personal goals, there's no motivation to improve. Sometimes a "nudge" can help spark progress.

7. You're Always Right

These people seek validation for excuses rather than change and growth.

6. Your Situation Is Very Special

Believing your case is too unique to understand prevents you from applying universal business principles that work for all.

5. You're Very Special

An inflated ego can block coaching efforts. Self-absorption is quickly noticed by clients.

4. Your Follow-Through Is Poor

Not completing assigned tasks or homework shows a lack of commitment. Remember, "Your word is your bond."

3. You Don't Have Enough Time

Blaming a lack of time is a common excuse. Often, changing how you work is more important than working longer hours.

2. You Want Someone Else To Invest In You Before You Invest In Yourself

If you won’t invest in your own marketing education, why should your employer? Consider investing in a sales coach yourself.

1. You're Afraid Of "Tough Love"

A good coach will be brutally honest to help you grow. If you’re open to change and willing to act on advice, there is hope.

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