8 (Simple) Reasons You’re A Failure At Marketing (And How To Fix It)

[vc_row][vc_column][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”10px”][vc_column_text]Carole Mahoney makes a living from coaching people on how to make sales. More often than not, she finds them “uncoachable.” Are you guilty of any of these? There’s a reason each point begins with a variation of “you.”[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”8-You’re Happy At Who You Are” font_container=”tag:h2|font_size:30|text_align:left” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:300%20light%20regular%3A300%3Anormal” css=”.vc_custom_1471286506192{padding-bottom: 15px ;}”][vc_single_image image=”12916″ img_size=”full”][vc_column_text]Those who are not striving towards personal goals have no catalyst to improve. Ms. Mahoney finds that sometimes these people can improve if given a “nudge.

[/vc_column_text][vc_separator color=”custom” el_width=”70″ accent_color=”#962468″ css=”.vc_custom_1468283466004{padding-top: 15px ;padding-bottom: 15px ;}”][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”7. You’re Always Right
” font_container=”tag:h2|font_size:30|text_align:left” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:300%20light%20regular%3A300%3Anormal” css=”.vc_custom_1471287060332{padding-bottom: 15px ;}”][vc_single_image image=”12917″ img_size=”full”][vc_column_text]These people are always looking for validation for their excuses. They are not seeking to change.

[/vc_column_text][vc_separator color=”custom” el_width=”70″ accent_color=”#962468″ css=”.vc_custom_1468283466004{padding-top: 15px ;padding-bottom: 15px ;}”][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”6. Your Situation Is Very Special
” font_container=”tag:h2|font_size:30|text_align:left” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:300%20light%20regular%3A300%3Anormal” css=”.vc_custom_1471287123611{padding-bottom: 15px ;}”][vc_single_image image=”12918″ img_size=”full”][vc_column_text]These are the marketers who think their job is too unique to be understood by anyone else. They don’t realize that while every business is unique, general business principles are central to all.[/vc_column_text][vc_separator color=”custom” el_width=”70″ accent_color=”#962468″ css=”.vc_custom_1468283466004{padding-top: 15px ;padding-bottom: 15px ;}”][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”5. You’re Very Special” font_container=”tag:h2|font_size:30|text_align:left” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:300%20light%20regular%3A300%3Anormal” css=”.vc_custom_1471287166163{padding-bottom: 15px ;}”][vc_single_image image=”12919″ img_size=”full”][vc_column_text]There are people whose egos get in the way from being coached. Clients can quickly recognize when people are self-absorbed.[/vc_column_text][vc_separator color=”custom” el_width=”70″ accent_color=”#962468″ css=”.vc_custom_1468283466004{padding-top: 15px ;padding-bottom: 15px ;}”][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”4. Your Follow-Through Is Poor
” font_container=”tag:h2|font_size:30|text_align:left” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:300%20light%20regular%3A300%3Anormal” css=”.vc_custom_1471287258968{padding-bottom: 15px ;}”][vc_single_image image=”12920″ img_size=”full”][vc_column_text]Ms. Mahoney often discovers these people when she assigns them homework, and they don’t follow-through. Remember: “Your word is your bond.”[/vc_column_text][vc_separator color=”custom” el_width=”70″ accent_color=”#962468″ css=”.vc_custom_1468283466004{padding-top: 15px ;padding-bottom: 15px ;}”][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”3. You Don’t Have Enough Time
” font_container=”tag:h2|font_size:30|text_align:left” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:300%20light%20regular%3A300%3Anormal” css=”.vc_custom_1471287304099{padding-bottom: 15px ;}”][vc_single_image image=”12921″ img_size=”full”][vc_column_text]If you think the problem is that you need more time to sell, you’re already setting yourself up for failure. Many think if they just work a bit harder, they’ll be okay. Changing the way they do things don’t factor in.[/vc_column_text][vc_separator color=”custom” el_width=”70″ accent_color=”#962468″ css=”.vc_custom_1468283466004{padding-top: 15px ;padding-bottom: 15px ;}”][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”2. You Want Someone Else To Invest In Your Before You Invest In Yourself
” font_container=”tag:h2|font_size:30|text_align:left” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:300%20light%20regular%3A300%3Anormal” css=”.vc_custom_1471287371244{padding-bottom: 15px ;}”][vc_single_image image=”12922″ img_size=”full”][vc_column_text]People don’t take the time to learn how to market because it costs money upfront. If you don’t invest in yourself, why should your employer invest in you? That’s why many businesses utilize the “sink or swim” approach. Consider spending your money on a sales coach.[/vc_column_text][vc_separator color=”custom” el_width=”70″ accent_color=”#962468″ css=”.vc_custom_1468283466004{padding-top: 15px ;padding-bottom: 15px ;}”][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”1. You’re Afraid Of “Tough Love“
” font_container=”tag:h2|font_size:30|text_align:left” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:300%20light%20regular%3A300%3Anormal” css=”.vc_custom_1471287498400{padding-bottom: 15px ;}”][vc_single_image image=”12923″ img_size=”full”][vc_column_text]An effective sales coach is going to have to be brutally honest sometimes. After all, they are working one-on-one with you. But, if you are open to change and follow through on what you’re advised, there is hope for you yet.[/vc_column_text][vc_separator color=”custom” el_width=”70″ accent_color=”#962468″ css=”.vc_custom_1468283466004{padding-top: 15px ;padding-bottom: 15px ;}”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text][/vc_column_text][/vc_column][/vc_row]