Consumers have a wealth of information at their fingertips these days. Potential clients and employers rely heavily on your digital identity to make decisions . What is your online presence saying about you? Are people confusing someone else for you online? Take your online reputation into your own hands rather than leaving it up to chance. Here’s some tips on how:
A good place it start is by doing a vanity search of your name/business and see what comes up. Determine whether the first search results are representative of you and your brand. Do other people show up before you? Would it be easy to get you confused with someone else? Perhaps you need to distinguish yourself from others with the same name. An easy way to do this is with a quality profile picture, putting your face to your name. Your profile picture is often times the first impression potential clients get of you, so you want make sure it is the right impression. Professional business portraits will make you look polished and reputable in addition to establishing your identity.
Make sure people are seeing the correct profiles by putting a link to your online profiles directly in your resume or website. Put links to your social media profiles to your other profiles, interlinking them. Creating a cohesive brand across media platforms is invaluable. This is one of the reasons why our photoshoots sessions yield multiple poses and angles. You will have a variety of headshot photos to use across various platforms while still maintaining a tidy and unified look. People are less likely to confuse you for someone else when you have established your brand.
Keep profiles updated with relevant information, this will add to your credibility and reputation. Don’t neglect your digital footprint. It is important to refresh your look periodically. Keep profile pictures current. In some cases, you may even want to beef up your online presence. Sign up for services and platforms that best showcase your areas of expertise or skill set. YouTube or Flikr accounts are great ways to show off your work. Engage in online community discussions. Any way you can demonstrate your knowledge in your area of expertise will help to build your credibility and create more potential clients.
And finally, do an occasional audit of your profiles. Does your profile picture still look like you? Does it need to be updated? Have you changed up your brand identity? Ask yourself these questions and adjust accordingly.
Your online presence is one of your most valuable assets, take control of it. One of the best things you can do is to claim your name and put a face to it with high quality headshots. Contact us today, we offer business portraits in our Austin, TX based studio and also provide a mobile studio service. View our portfolio or sneak a peek inside. We’ll help you put your best face forward!