Here’s The Blueprint For Building A Business That People Want To Work For

Simon Sinek, author and motivational speaker, explains why entrepreneurship is all about the “why.”

• All businesses know what they do, and many know how. But, not all why they do it. That’s the difference between working at a job and working at your passion. Not surprisingly, those entrepreneurs who develop a business based on their passion last longer.

• Passion is often borne of suffering. As they’ve overcome a problem, they found a niche. Their very personality and values are infused within the business.

• CEO’s must “preach the cause, not just sell the product.”

• Leadership is a skill that requires a change in mindset and lifestyle. That’s different than entrepreneurship. The latter cannot necessarily be taught.