How is Personal Branding Photography
Different from a Traditional Headshot?
When it comes to professional photography, you’ve probably come across two popular styles: traditional headshots and personal branding photography.
While they might seem similar at first glance, they serve very different purposes and create very different impressions. Understanding these differences can help you decide which style fits your professional goals best.
What Exactly is a Traditional
Headshot?
Think of a traditional headshot as a clean, simple portrait.
Usually, these photos focus tightly on your head and shoulders against a neutral or plain background. The goal is to present a polished, professional version of you — tidy hair, friendly smile, approachable vibe — perfect for resumes, LinkedIn profiles, or corporate websites.
Headshots are classic and timeless. They’re designed to ensure your face is clearly visible and presents you in the best light possible. They don’t usually tell much of a story, but they do say, “This person is professional and serious about their work.”
How Does Personal Branding Photography Differ?
Personal branding photography takes your image beyond just your face.
Instead of one static photo, it’s a collection of images that showcase your personality, your business, and the story behind your brand.
Whether you’re an entrepreneur, creative, coach, or consultant, personal branding photos help your audience understand who you are, what you do, and why you do it. This could mean photos of you working at your desk, interacting with clients, or even enjoying the little details that make your business unique — like your favorite coffee mug or your creative workspace.
These images are intentional and curated to create an emotional connection with your audience. They go hand-in-hand with your website, social media, and marketing materials to communicate your authenticity and professionalism.
Why Personal Branding Photography is a
Game-Changer
In today’s competitive world, standing out is more important than ever. While a traditional headshot helps people recognize your face, personal branding photos help people remember your story. This makes it easier for your ideal clients or customers to connect with you and choose your services over others.
Benefits of Personal Branding Photography:
Show Your Authentic Self: These photos capture your true personality and style, so your audience knows what working with you is really like.
Build Stronger Connections: People buy from people they trust. Personal branding photography fosters trust by showing the real you.
Versatility: From website banners to Instagram posts and brochures, your personal branding photos give you a wide range of marketing options.
Highlight Your Expertise: By showcasing you “in action,” personal branding photos prove your professionalism and dedication.
Preparing For Your
Personal Branding Photography Session
To make the most of your session, a little preparation goes a long way.
Here are some helpful tips:
Clarify Your Brand Message: Take some time to think about what you want your photos to say to your audience. Is your brand fun and creative, professional and serious, or something else?
Wardrobe Considerations: Choose outfits that reflect your brand and make you feel confident. Bring several options to have variety during the shoot. Solid colors generally work best on camera.
Gather Props and Tools: Bring items related to your work—laptops, notebooks, products, or anything that helps tell your unique story.
Choose Meaningful Locations: Whether it’s your office, studio, or an outdoor spot that represents your brand’s vibe, location helps set the scene.
Be Yourself: The best photos come from genuine moments. Relax, have fun, and let your personality shine.