A Resume Is Not Enough

In today’s job market, relying solely on your resume is not enough. A professional social media presence is essential. Here are three platforms you can’t afford to ignore:

#3 - LinkedIn | Here’s What You Need

Think of LinkedIn as the modern Rolodex and business card. It’s crucial to establish your professional presence and build your network here. Avoid copying and pasting content—keep your profile current by regularly adding professional achievements and some appropriate personal updates. For instance, if you recently enjoyed a TED Talk, share it in an update. Focus on activities or accomplishments that have truly “moved the needle.” Don’t forget your headshot: a professional, approachable photo can increase profile views by up to 21%, acting as your “virtual handshake.”

#2 - Facebook | Here’s What You Need

While Facebook is often used to connect with friends and family, it’s important to complete the “Work and Education” sections of your profile. This shows pride in your accomplishments. For new graduates especially, make sure your friends know you’re looking for a job—you never know who might help connect you to opportunities.

#1 - Twitter | Here’s What You Need

Twitter is a great platform to follow and engage with potential employers. Experts recommend job seekers follow 20-25 companies of interest. Consider following CEOs or key employees to get noticed and interact with them when possible. Engagement helps you learn more about companies and can open doors.

In Summary

Having a resume is no longer sufficient. Your social media profiles should be up-to-date, professional, and include an appropriate photo. Striking the right balance between professionalism and approachability can make a big difference in advancing your career.