[INFOGRAPHIC] Ready To Send An Email?! Make Sure You Know The Difference Between Actionable & Informative

Studies show that e-mail campaigns continue to demonstrate success when targeting audiences. However, sending a post during regular business hours may not give you the response you want. Two factors help determine the success of your campaign:

• E-mail type: actionable versus non-actionable

• Timing of each of these e-mail types

Non-Actionable E-Mails (Informative/Educational)

Send early in the week, as people are looking to ease into their workweek. People are also looking to be the most productive. Reading non-actionable e-mails will not slow them down.
Send in the late morning through the afternoon. By this time, people have gotten through the tasks they needed to get done.

Actionable E-Mails

The best chance of getting a response is between 6-8 am and 8-12 midnight (your chances of getting a response increase from 1:3 to 1:2).

Send at the end of the week - Friday. People finally have the time to read and take action (although you may not see engagement until after the weekend).

In general

E-Mails are most opened and read between 12-4 pm.
Use analytics to determine your target audience’s habits.