Here’s The Blueprint For Building A Business That People Want To Work For

Simon Sinek, author and motivational speaker, explains why entrepreneurship is all about the “why.”

Entrepreneurs Dig In Deep To Find The “Why” In Their Job

All businesses know what they do, and many know how. But not all know why they do it. That’s the difference between working at a job and working at your passion. Not surprisingly, those entrepreneurs who develop a business based on their passion last longer.

Passion often comes from overcoming a personal or close-to-home problem. Entrepreneurs find a niche because of this experience. Their very personality and values become infused within the business.

A CEO’s responsibility is to “preach the cause, not just sell the product.” This means communicating the deeper purpose behind the company that inspires both employees and customers.

Leadership requires a significant change in mindset and lifestyle—it’s a practiced skill that involves caring for people rather than just focusing on tasks or results. This is different from entrepreneurship; while leadership can be taught and developed over time, entrepreneurship is often driven by innate problem-solving and a unique worldview that is harder to teach.

Passion comes from who we are—the sum of our experiences and beliefs formed early in life. When we work in alignment with our core beliefs, we feel passion; otherwise, effort feels like stress.

Successful organizations, like Apple or Virgin, embody the personality and values of their founders. Their companies represent a cause or purpose beyond just products or services.

In essence, entrepreneurship is about understanding and living your “why” — the compelling reason your business exists beyond making money. This purpose sustains motivation, drives lasting success, and differentiates passion-driven entrepreneurs from those simply pursuing market opportunities.