5 Ways To Establish A Professional Online Identity
Social media plays a crucial role in business today. From the perspective of potential clients or employers, would you rather engage with someone who has a positive online brand image, or someone with a poor—or worse, no—presence online? Many have lost opportunities or even jobs due to their online persona. Developing a strong Professional Online Presence (POP) is essential. Here are five effective ways to get started:
#5 - Define Your Online Identity
Creating your personal brand starts here. Decide if you want to use your own name and whether to include your professional background (e.g., PR). If your name is common, consider ways to stand out. Use free tools like namechk.com or knowem.com to check if your chosen brand name is available. Once decided, protect your brand by purchasing the corresponding domain name, usually costing less than $10 per year.
#4 - Create Social Media Accounts Using Personalized URLs
Build your presence on platforms like Facebook, LinkedIn, Twitter, and Instagram. Use a professional headshot photo—it’s often the first and only visual impression you give. Keep your profiles professional, and customize URLs to make it easy for clients or employers to find the right profiles when searching your name.
#3 - Develop Content As An Industry Authority
You know your industry best. Share your insights, trends, and knowledge through LinkedIn Pulse or a WordPress blog, which is free and easy to use. Sharing high-quality content across your social channels establishes your credibility. Bonus tip: use Google Alerts to stay updated on news and topics related to your industry.
#2 - Promote Your Content
Quality content needs to be shared effectively. Understand that different social channels attract different audiences. For example, LinkedIn users seek in-depth industry insights, whereas Facebook users engage more casually. Pinterest is also powerful, especially for infographics and visual content. Tailor your posts accordingly for maximum impact.
#1 - Promote Your Brand (You Are The Brand)
This step is often overlooked but fundamental. You’re more than just a professional—you are a brand. Align your online presence with your offline marketing efforts. Include personalized URLs on business cards, resumes, and email signatures. Always present a professional image, especially through your headshot, because first impressions count and you only get one.
By following these steps, you can build a positive, professional online presence that opens doors to new opportunities and strengthens your reputation.