You’ve taken the plunge and started your own business! You have a great product to sell or service to provide. The location is fabulous. You are motivated. However, getting an established customer base and then expanding it is challenging – to say the least. Competition can be fierce, especially when you are new to the industry. Since giving up isn’t in your vocabulary, you seek solutions! One effective way to ramp up business is to use photos and videos. We remember visuals better than we remember any words we might see on the page. So, now is the time to get those beautiful headshots and videos done! Let’s look at the 4 ways photos and videos benefit your business.
Chances are if you’re just starting out or even if you have been in business a while, not everyone knows where you are, who you are, or what you do. You need a way to say, “Hi, this is me!” You need more than a website with all your products or services. People really like to put a face with a name. Think about the last time you looked something up online. When you see a friendly, smiling person looking back at you, it feels more “real.” Photos give your prospective customers a feel for who you are, and makes them like you more! Videos give people a peek at your sparkling personality!
Boost Your Online Presence
If you are new to the business world, you may underestimate the power of your online presence. Your online presence is a sum of everything you’ve created. All the conversations, postings, pictures, or videos you have engaged in with these identities. Getting an online presence started is the first step to connecting with the huge audience you have out there. So, maybe you already have a social media presence started through a few platforms such as Facebook or Twitter. Now, it’s time to maximize your presence with great photos and fantastic videos. Even just a one-minute video is more valuable than more than a million words of text. That’s not to say you should eliminate all your text, it has its place, but the video should not be neglected.
Also, Google ranks pages with videos higher than those without videos. So, you will bring more traffic to your website just by simply having a video!
Connect with More People
Making connections with others is the key factor in expanding your base. When you introduce yourself with a professional photo and a video that says “this is me,” people begin to get to know you and connect with you. The great thing about connections is people often refer their friends when they are happy with your work. So, it’s crucial to take that first step and connect with people in a personable way. Photos and videos allow you to do just that!
Stand Out in Your Industry
Whatever your industry is, you probably have some competition. Every industry does, after all! So, you need a plan to stand out from the others. Slapping a selfie of yourself on your website just isn’t going to cut it. It’s just not professional. You need a high-quality photo that shows your best side. Lighting, background, and angle of the photo are all qualities that matter, because this is you making your first impression.
At Korey Howell Photography, we specialize in professional headshots for your business. Whether you need a single person shot or group picture, Korey Howell captures the best picture. Using state-of-the-art equipment and studio and natural lighting, you will be delighted with the results. We are also now offering “This is Me” videos, promoting who you are for your prospective clients. Get a video by itself or include it in a package with a headshot. Let the world get to know you! Contact us today for more information or to set up an appointment.